Job Assessment

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What does SEO stand for?
Search Engine Optimization
Social Engine Optimization
Social Engagement Output
Search Engine Operations

What does PPC stand for in digital marketing?
Pay Per Click
Pay Per Conversion
Price Per Click
Paid Per Customer

Which tool is primarily used to measure website traffic?
Facebook
Google Analytics
MozBar
Semrush

Which of the following is a white-hat SEO technique?
Keywords in Title and Meta Tags
Spamming Blog Comments
Hidden Text
Keyword Stuffing

Which SEO focuses on content and page optimization?
Off-page SEO
Technical SEO
On-page SEO
Black-hat SEO

What is organic traffic?
Only Paid Ads
Organic Search Traffic
Email Marketing
Referral Programs

Which attribute helps with image SEO?
Alt Text
Meta Title
Header Tags
Backlinks

Which platform is used for social media marketing?
Facebook
Twitter
LinkedIn
All of the above

Which tool helps find search volume and CPC?
Google Trends
Google Web Dev Tool
Google Insights
Google Keyword Planner

Which of the following improves website performance for SEO?
Increasing bounce rate
Decreasing session duration
Increasing page speed
Adding more popups

Which of the following is an example of on-page SEO?
Creating backlinks from other sites
Using proper header tags (H1, H2, etc.)
Posting on social media
Running Google Ads

Which metric indicates how many people left your site after viewing only one page?
Exit Rate
Click-Through Rate
Bounce Rate
Conversion Rate

Which is a free tool by Google to check site performance?
Google AdWords
Google Analytics
Google Search Console
Google My Business

What does CTR stand for in digital marketing?
Cost to Revenue
Click Through Rate
Customer Target Reach
Conversion Time Ratio

Which of the following is NOT a digital marketing channel?
Email marketing
TV commercials
Search engine optimization
Social media

Which Google update focused on mobile responsiveness?
Panda
Penguin
Hummingbird
Mobilegeddon

Which of the following is important for local SEO?
Canonical tags
Alt tags
NAP (Name, Address, Phone number)
Backlinks from forums

Which type of content is most shareable on social media?
Press releases
Company policies
Infographics and videos
Annual reports

Which is a key goal of content marketing?
Increasing bounce rate
Getting backlinks
Filling page space
Keyword stuffing

What does the AIDA model stand for in marketing?
Awareness, Interest, Desire, Action
Attract, Identify, Deliver, Analyze
Attention, Influence, Drive, Achieve
Act, Invest, Design, Advertise