Smart SEO Tactics from the Global Experts at Backlinkgen.com
If we told you there’s a link-building strategy that helps other websites, improves the web, and boosts your site’s authority — all at once — would you believe us?
That’s exactly what Broken Link Building (BLB) does.
At Backlinkgen.com, we’ve used this highly effective yet underutilized strategy to help global clients from New York to New Delhi gain high-authority backlinks ethically, at scale, and without paying for placement.
Here’s how broken link building works and why it’s one of the smartest ways to earn trust, visibility, and authority in 2025.
🔗 What Is Broken Link Building?
Broken Link Building is the process of:
- Finding broken (dead) outbound links on other websites in your niche
- Creating or using existing content that matches the original topic
- Reaching out to the website owner to suggest your content as a replacement
It’s a win-win:
- They get a working link
- You earn a backlink from a relevant, often high-authority page
💡 Many website owners are grateful you helped them fix an SEO issue — making them far more likely to link back.
🌍 Why It Works for Global Businesses
For global brands targeting multiple countries or languages, broken link building offers:
- Localized link-building opportunities (you can target regional content in various languages)
- Evergreen opportunities (sites in every region have dead links)
- Non-competitive advantage — most competitors overlook this method
- Authority transfer from high-DA sites that may not accept cold guest posts
Whether you’re targeting .co.uk domains or .in, .de, .ca — broken link building can open doors that traditional outreach can’t.
🧠 How to Find Broken Link Opportunities (Step-by-Step)
1. Find Dead Pages with Backlinks
Use tools like:
- Ahrefs Site Explorer → Best by Links → Add 404 filter
- Semrush → Backlink Audit → Errors
- Broken Link Checker Chrome plugin (free, quick scan)
Search by niche or competitor to find expired content with lots of backlinks.
2. Create or Match Relevant Content
Once you identify the broken page:
- Understand its original intent via cached versions (Use Wayback Machine)
- Create similar — but improved — content
- Use a URL and title that aligns with the original topic
Example: If the dead page was “Top 10 SEO Tools in 2021”, you could recreate “Top 12 SEO Tools for 2025 (With Free Trials)”
3. Contact the Site Owner or Editor
Email with a value-first tone:
Hi [Name],
I noticed you’re linking to a resource on [topic], but the link is no longer working (404). I recently published a fresh, in-depth alternative here: [your link].
Feel free to update the broken link — it might improve the user experience on your page!
Cheers,
[You]
Success rates improve when you:
- Personalize the message
- Mention the exact URL with the broken link
- Keep it short, respectful, and helpful
4. Track and Scale
Use a CRM or outreach tool like:
- BuzzStream
- Pitchbox
- Respona
Track:
- Emails sent
- Replies
- Link placement success
- Domain Authority of the referring sites
📈 Why It Boosts Your SEO Authority
Here’s how broken link building helps your overall SEO strategy:
| Benefit | Explanation |
|---|---|
| 🔥 Earns High-DA Backlinks | From relevant websites in your industry |
| 💡 Improves Topical Authority | Especially if links come from niche-specific articles |
| 🌐 Global Reach | Target region-specific domains (.fr, .jp, .au) for international SEO |
| 🧼 White-Hat & Scalable | 100% Google-safe; no shady tactics |
| 🧲 Increases Referral Traffic | Replacing links in popular articles can drive real clicks |
At Backlinkgen, we’ve used this strategy to earn links from Forbes, HubSpot, and regional media sites across 10+ countries.
🔁 Pro Tip: Combine with Skyscraper Technique 2.0
Broken link building and skyscraper content are a powerful combo:
- First, find broken links in your industry
- Then create a skyscraper-style content upgrade
- Reach out with a “replace the broken link with something better” pitch
This tactic has helped our clients earn 200+ high-authority links with a single post.
🧠 Final Thoughts: Broken Links, Built Authority
While everyone chases guest posts and influencer mentions, broken link building quietly delivers massive SEO value — especially for global businesses looking to scale organically.
At Backlinkgen.com, we help brands identify broken link opportunities across markets, create replacement content, and run smart outreach campaigns that drive results — ethically, efficiently, and globally.
🚀 Want to grow your authority with links others are ignoring?
Let our international SEO team build a broken link strategy tailored to your brand.
👉 Request a free backlink audit today from Backlinkgen.com