The Rise of GEO (Generative Engine Optimization): Balancing AI Search with Traditional SEO
By Amit Tyagi Introduction Search engine optimization has entered a new phase. For years, SEO revolved around optimizing content to rank higher on search engine result pages through keywords, backlinks, and technical optimization. However, the emergence of generative AI-powered search systems has fundamentally changed how users interact with information online. Today, search engines are increasingly …


