Search Engine Optimization or SEO relies heavily on link building. Websites with better backlinks have more chances of getting search engine ranking for relevant keywords.

What is Link Building

Linkbuilding is the process of increasing the quantity and quality of the incoming links to your site in order to attract referral traffic, increase domain authority and improve search engine ranking. Link building involves creating an inbound link between your website and external websites with the ultimate goal of boosting your ranking in the SERPs (Search Engine Results Pages) and increasing credibility. It exposes your brand to a wider audience, and it builds your domain authority to increase your performance in search results.

In other words Linkbuilding is the process of getting other websites to link pages on your site to help them rank higher in Google search results. Backlinks (also known as Inbound Links or Incoming Links) are a form of online SEO where you receive links from other websites that lead readers to your own website. This is an easy and underrated way to create links to pages while trying to improve search engine rankings.

From a holistic SEO perspective, these links can help raise your pages to a higher ranking in the Google search results. Linking to web pages whose content is closely related to the theme of your own web pages is a great example of how to ensure that you are not only creating links, but also creating the right ones. Building external links to your website is important, but focus more on optimizing these links so that you can build high-quality, binding links with rich anchor text on the right pages for free, giving you an unprecedented ranking boost for free.

People click on links that tell search engines that your site has great content, and these links help bring the content to search engine results pages (SERPs). The sites you link to are quality and authoritative, and they play a key role in determining your ranking in search engine results. The quality of links on a page is another factor to consider, because the quality of a page that sends a link to a search engine allows it to have a high quality and trustworthy number of pages, which can increase the ranking of questionable pages on a page.

Top 5 Link Building Strategies for SEO

1. Create as many social media and social bookmarking profiles as possible. Sites like Twitter, Facebook, Instagram, Reddit, Pocket, Pinterest etc are great websites to get started.
2. Share your Blogs, Updates, Product Info, Service Info etc. on these social networking and social bookmarking websites regularly.
3. Look for Free Guest Posting Websites and write some useful content for them, in return they will give you backlinks to your website. You can look for Words like “Write For Us” in such websites. In most of these websites there is a form where you can mention your profile explaining your writing and domain expertise.
4. Write press release for your brand, products and services. Press release websites work really well in letting people know about your business updates.
5. Create Infographics with valuable insights. You can do some research in the field of your interest or any trending technology and put the insights of that research in form of infographics in your website or blog.