Here are some SEO Tips that will help you in getting better ranking in search results in 2022.
Use Long Tail Keywords
If you try to search for a broad keyword that pops up millions of times on Google, you will find it hard to compete with larger, more authoritative websites with a wealth of popular content. With competitive long-tail keywords you will be able to rank higher on search engines results pages, which will result in more traffic to your website. The most important is continued relevance and freshness, which means that if your site has high-quality content that is updated with new information and images, people are more inclined to click on search result pages like yours, rather than on their pages with old information or none at all.
Optimize your Content for Google Featured Snippets
Optimizing page content for Google Featured Snippets is one of the latest SEO tricks. Google Panda and RankBrain send spiders to search websites for results – and they display relevant, high-quality search results on the top Google results pages.
Use SEO Friendly URLs
Search engines prefer websites with URLs that make it easier for search engines and site visitors to understand the content of the site. Long-format content may prove to be higher in search results, but long content alone does not guarantee success. Unique content is one of the factors that influence the freshness and search engine ranking of a particular site.
Create Effective Online Video Content
SEO (Search Engine Optimization) is an online marketing strategy that focuses on basic web design and creates content around keywords and phrases to increase visibility, organic rankings and paid ads. Your updated content will not only rank higher in search engine results pages (SERP) and increase your number of visitors and leads, but it will also take much less time and resources to update an existing content than to create a brand new article. By creating efficient online video content, you can increase your chances of showing up in Google search video results.
If possible Publish some content to Google News
The best way to appear in the results is to publish legitimate news content without having to enlarge the page or submit your page to Google News.
Optimize the headings and sub-headings of your webpage
In addition to putting relevant keywords in content, you should use headings and subtitles in your content that are easy for search engines to understand to improve your organic search ranking. Providing additional information can help attract users by telling search engines which pages and content not only answer search queries, but also provide added value that other content does not. Funnily enough, search engines reward when you put users first when you write helpful content.
Write unique and Useful Content related to your business
I will explain this with an example, We are currently working with a Skincare Products Manufacturing Company. They launched their online store and are showcasing all their products which users can buy. We have written Hair Care Tips, Skin Care Tips and similar articles for their brand which are getting ranked in Google search for relevant keywords. This brand is getting visitors organically from Google search. People who are visiting and reading these blog posts are also buying products from them. If you will write useful content, you will get visitors and your content will be shared and referred also.
Add relevant Images to your blogs
It is always good to add some infographics, block diagrams etc. to your blog. In your images, put relevant Alternate Text and Title Attribute Value. Alt and Title Attributes are good for SEO of your webpage.