Paid Marketing

Introduction One of the most common questions I hear from founders, CMOs, and performance marketers is deceptively simple: how much of our paid media budget should go to the upper funnel? The confusion is understandable. Upper-funnel campaigns—awareness, reach, video views, and engagement—rarely show immediate conversions. In a world obsessed with ROAS, CPA, and last-click attribution, …

Upper Funnel Paid Media Budget: How Much Should You Really Spend for Sustainable Growth? Read More »

Introduction If you’re running Meta Ads and relying only on surface-level metrics like CTR or CPC, you’re likely missing the real story behind why certain ads scale while others quietly burn budget. Creative performance on Meta is not just about “good design” or “catchy copy”—it’s about how each creative asset interacts with the algorithm, the …

How to Evaluate Creative Performance in Meta Ads (and What to Test for Consistent Growth) Read More »

Introduction Paid media marketing is entering one of its most defining phases. What worked even two years ago—manual optimizations, channel-wise budgets, last-click reporting, and audience-heavy targeting—is rapidly losing relevance. In 2026, paid media is no longer just about visibility or clicks; it is about precision, intelligence, and business alignment. The ecosystem has changed permanently. AI-driven …

5 Changes Marketers Should Make in 2026 in Paid Media Marketing Read More »

Introduction In 2026, PPC is no longer just about bidding higher or writing catchy headlines. It’s about speed, relevance, testing, and precision at scale. This is exactly where AI-powered prompts change the game for advertisers, agencies, and founders. When used correctly, AI doesn’t replace PPC expertise—it amplifies it. Over the years, I’ve seen marketers struggle …

10 AI Prompt Ideas & Example Templates For PPC (Easy) Read More »

INTRODUCTION Running international Google Ads campaigns in 2026 is no longer just about translating keywords, increasing budgets, or copying domestic strategies into foreign markets. Global advertising has evolved into a complex matrix of audience signals, privacy rules, platform automation, creative localisation, and buying behaviour that varies dramatically from country to country. The exciting part?Global targeting …

12 Google Ads Settings To Check When Running International PPC Campaigns for 2026 Read More »

From cost-per-click to cost-per-belief — the new north star metric for advertising performance PART 1: The Creative Revolution — Why First-Party Intelligence Is Replacing Old Rules By Amit | Backlinkgen.com — Global Digital Marketing Consulting For nearly two decades, digital advertising has been dominated by one ideology: collect as many clicks, impressions, conversions, and behavioural …

The Rise of First-Party Creative Intelligence: How AI + Brand Signals Will Redefine Paid Media in 2026 Read More »

By Amit | Backlinkgen.com – Global Digital Marketing Consulting Below is a long-form, 2000-word article written in Amit’s expert voice for Backlinkgen.com (Global Digital Marketing Consulting), with a slightly varied SEO title and strong global relevance. How to Effectively Use Paid Search & Social Ads to Promote Events Globally By Amit | Backlinkgen.com – Global …

How to Effectively Use Paid Search & Social Ads to Promote Events Globally Read More »

Introduction: PPC Infogen – What Performance Marketers Must Track This Week In the fast-evolving world of performance marketing, staying updated is no longer optional—it’s a competitive advantage. Every week, platforms like Google, YouTube, and LinkedIn roll out updates that subtly (and sometimes dramatically) change how ads are tracked, optimized, and scaled. Miss these updates, and …

PPC Infogen: Google Data Manager API & New YouTube Shorts Features Explained for 2025-26 Read More »

By Amit, Senior Digital Marketing Specialist & Web Development Strategist Introduction: Beyond the Pixel – Why Ad Size is a Strategic Decision, Not an Afterthought In my 15+ years of building digital ecosystems—from crafting lead-generating websites for IT consulting firms to optimizing user journeys for specialized e-commerce platforms—I’ve witnessed a constant evolution in digital advertising. …

Banner Ad Sizes: Choosing the Right Size Read More »

By Amit – Senior Digital Marketing Consultant When you run paid campaigns, the ad is only half the battle. The real performance driver is what happens after the click. If your landing page isn’t optimized, you’ll waste ad spend, lose leads, and struggle to scale profitably. With 15+ years managing SEO and paid campaigns for …

How to Optimize Landing Pages for Ad Traffic Read More »

By Amit – Digital Marketing Consultant Scaling paid ads is one of the biggest challenges most businesses face. Running a campaign that delivers results is one thing, but expanding it profitably without burning through your budget is another. This is where automation comes in. Over the past 15+ years, I’ve helped brands — from SaaS …

How to Scale Paid Ads with Automation Read More »

By Amit – Senior Digital Marketing Specialist & Web Development Strategist I’ve been managing digital campaigns for more than 15 years — for SaaS companies, schools, colleges, and B2B firms. If there’s one question clients ask me the most, it’s this: 👉 “Are our ads actually making money?” That’s where ROI (Return on Investment) tracking …

How to Do ROI Tracking for Paid Media Campaigns Read More »

By Amit – Senior Digital Marketing Specialist with 15+ Years of Experience If you’ve been running Google Ads for a while, you’ve probably noticed the increasing automation features in the platform. One of Google’s most talked-about ad products right now is Performance Max Campaigns (PMax). As someone who has worked on PPC and digital campaigns …

How to write Ad Copy That Converts: Winning Headlines and CTAs Read More »

By Amit T – Senior Digital Marketing Specialist with 15+ Years of Experience If you’ve been running Google Ads for a while, you’ve probably noticed the increasing automation features in the platform. One of Google’s most talked-about ad products right now is Performance Max Campaigns (PMax). As someone who has worked on PPC and digital …

What are Performance Max Campaigns: A Complete Guide Read More »

By Amit – Digital Marketing Consultant, Managing SEO & Social Media for a CRM SaaS Company, 20 Schools, and 5 Colleges If you’ve been running traditional display or search ads, programmatic advertising might feel like a big leap. But once you understand how it works, you’ll realize it’s not just the future — it’s the …

How to Set Up Your First Programmatic Ad Campaign (Step-by-Step Guide) Read More »