Short answer: No — not completely. ( Last Updated: 19 October 2026) This is one of those digital marketing topics where an old headline can easily become a misleading conclusion. Third-party cookies have been heavily restricted across major browsers for years. Safari has long used aggressive tracking prevention, Firefox blocks cross-site tracking cookies by default, …
Is Third-Party Cookie Deprecation Finally Complete? Read More »
Artificial intelligence is rapidly changing how people discover information, create content, compare products, and make purchasing decisions. The next major shift may be happening inside the visual creation experience itself. OpenAI is planning a limited test in the United States that will introduce visual advertising during image generation in ChatGPT, while also expanding measurement capabilities …
OpenAI to Test Visual Ads in ChatGPT Image Generation: What Marketers Need to Know Read More »
Last Updated: 23 September 2026 Artificial intelligence is changing how people discover businesses, research products, compare services, and make purchasing decisions. Search engines traditionally captured this demand through keywords and search results. ChatGPT is creating a different environment: people can describe their requirements conversationally and receive an answer tailored to their question. That shift has …
By Amit Tyagi Prerequisites Introduction: The Goal Is Not a Button You Pick Randomly One of the most common mistakes I see in Meta advertising is treating campaign objectives as labels rather than optimization instructions. A business owner opens Ads Manager, sees options such as Awareness, Traffic, Engagement, Leads, App promotion and Sales, and chooses …
When to Choose Which Goal in Meta Advertising – Complete Guide Read More »
And the bidding shift most accounts still haven’t made. I’ve had a version of the same call three times in the last two months. A SaaS founder or VP of Marketing opens with some version of “our Google Ads costs have gone up and I don’t understand why, nothing on our end changed.” And every …
B2B SaaS CPCs Just Hit $5.34: Why Your Google Ads Account Is Bleeding Budget in 2026 Read More »
Hello, I’m Amit. Google Ads continues to evolve rapidly, introducing new automation features that help advertisers improve campaign performance while reducing manual optimization efforts. The latest updates include the expansion of Smart Bidding Exploration, the launch of Promotion Mode Beta, and significant changes to optimization strategies for budget-limited campaigns beginning August 17. These enhancements are …
Introduction Microsoft Advertising has introduced Product Explorer, an innovative addition to Microsoft Merchant Center designed to help advertisers gain deeper visibility into product feed performance, product status, and overall feed health. As eCommerce competition continues to intensify, advertisers need advanced tools that provide actionable insights into product listings, inventory quality, and campaign effectiveness. Product Explorer …
One of the most common questions business owners ask is, “How much should I spend on digital marketing?” Unfortunately, there is no one-size-fits-all answer. In 2026, digital marketing has become more competitive than ever, with businesses investing heavily in SEO, AI Search Optimization (AISO), Google Ads, social media advertising, content marketing, email automation, influencer partnerships, …
By Amit Tyagi Introduction Pay-per-click advertising has undergone significant transformation over the past decade, but the pace of change has accelerated dramatically with the integration of artificial intelligence into advertising platforms. In 2026, Google Ads is no longer just a tool for placing paid advertisements based on keywords. It has evolved into an intelligent system …
Google Ads in 2026: How AI Is Changing PPC Campaigns Read More »
Introduction One of the most common questions I hear from founders, CMOs, and performance marketers is deceptively simple: how much of our paid media budget should go to the upper funnel? The confusion is understandable. Upper-funnel campaigns—awareness, reach, video views, and engagement—rarely show immediate conversions. In a world obsessed with ROAS, CPA, and last-click attribution, …
Upper Funnel Paid Media Budget: How Much Should You Really Spend for Sustainable Growth? Read More »
Introduction If you’re running Meta Ads and relying only on surface-level metrics like CTR or CPC, you’re likely missing the real story behind why certain ads scale while others quietly burn budget. Creative performance on Meta is not just about “good design” or “catchy copy”—it’s about how each creative asset interacts with the algorithm, the …
Introduction Paid media marketing is entering one of its most defining phases. What worked even two years ago—manual optimizations, channel-wise budgets, last-click reporting, and audience-heavy targeting—is rapidly losing relevance. In 2026, paid media is no longer just about visibility or clicks; it is about precision, intelligence, and business alignment. The ecosystem has changed permanently. AI-driven …
5 Changes Marketers Should Make in 2026 in Paid Media Marketing Read More »
Introduction In 2026, PPC is no longer just about bidding higher or writing catchy headlines. It’s about speed, relevance, testing, and precision at scale. This is exactly where AI-powered prompts change the game for advertisers, agencies, and founders. When used correctly, AI doesn’t replace PPC expertise—it amplifies it. Over the years, I’ve seen marketers struggle …
10 AI Prompt Ideas & Example Templates For PPC (Easy) Read More »
INTRODUCTION Running international Google Ads campaigns in 2026 is no longer just about translating keywords, increasing budgets, or copying domestic strategies into foreign markets. Global advertising has evolved into a complex matrix of audience signals, privacy rules, platform automation, creative localisation, and buying behaviour that varies dramatically from country to country. The exciting part?Global targeting …
12 Google Ads Settings To Check When Running International PPC Campaigns for 2026 Read More »
From cost-per-click to cost-per-belief — the new north star metric for advertising performance PART 1: The Creative Revolution — Why First-Party Intelligence Is Replacing Old Rules By Amit | Backlinkgen.com — Global Digital Marketing Consulting For nearly two decades, digital advertising has been dominated by one ideology: collect as many clicks, impressions, conversions, and behavioural …
