Paid Marketing

By Amit – Digital Marketing Consultant, 15+ Years of Experience Running Google Ads or Meta Ads can feel like magic—until your budget vanishes and leads don’t show up. I’ve seen businesses pour lakhs into PPC with little to show for it. As someone managing campaigns for a CRM SaaS company, 20 schools, and 5 colleges, …

PPC Mistakes That Drain Your Budget (And How to Fix Them) Read More »

A 15-Year Veteran’s $4.2M Tested StrategyBy Amit Kumar Tyagi, Senior Digital Growth Strategist After allocating over $1.8M in ad spend for IT consultancies, e-commerce brands, and B2B SaaS, I’ve discovered a brutal truth: “The wrong platform doesn’t just waste budget—it starves your growth engine.” In 2025, privacy laws and AI-driven auctions have rewritten the rules. …

Google Ads vs. Meta Ads: Where to Spend in 2025? Read More »