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By Amit, Senior Digital Marketing Specialist & Web Development Strategist Executive Summary: The End of the Click-Through Era The digital marketing landscape is undergoing its most profound transformation since the dawn of the search engine. Google’s recent global test on mobile—seamlessly connecting AI Overviews directly to AI Mode on the search results page—isn’t just another …

Google’s New Mobile Search Test Connects AI Overviews to AI Mode Read More »

Why CRM + Marketing Integration Matters Before naming tools, let’s be clear on why integrating marketing with your CRM is essential: As I’ve done this across many clients—schools, colleges, SaaS—the CRMs that integrate deeply with marketing tools make the biggest difference in efficiency and ROI. Key Features to Look for in a CRM for Marketing …

Best CRM Tools for Marketing Integration Read More »

One of the biggest mistakes I see in digital marketing is treating all audiences the same. Whether you’re selling a SaaS product, running campaigns for schools, or promoting college admissions, not every customer—or student—thinks, behaves, or converts in the same way. That’s where audience segmentation comes in. Over my 15+ years of experience, managing SEO …

How to do Audience Segmentation for Smarter Targeting Read More »

When I first started in digital marketing over 15 years ago, most decisions were based on intuition and limited analytics. Fast forward to today, and the landscape looks completely different. We live in a world where every click, scroll, and conversion leaves a digital footprint. For me, managing SEO and social media for a CRM …

How to Use Data to Refine Your Digital Marketing Strategy Read More »

As someone who has managed SEO and paid campaigns for a CRM SaaS company, 20 schools, and 5 colleges, I can confidently say this: Google Analytics 4 (GA4) is not just an upgrade — it’s a complete shift in how we measure digital marketing performance. The way people interact with websites and apps has changed …

Google Analytics 4: What Every Marketer Must Know Read More »

We keep doing our research to help businesses in creating high quality backlinks. Here’s a list of easy-to-access, high-authority websites where you can get dofollow backlinks (often free or low-effort). Some might require account creation or profile setup, but no coding or special permissions: 🔗 Top Easy Sources for Dofollow Backlinks (With Domain Ratings/Authority & …

10 easiest high authority websites to get dofollow backlinks Read More »

The original Skyscraper Technique changed the way SEOs approached link building — transforming content into link magnets by outdoing top-performing pieces. But as search algorithms evolve and content competition grows globally, a smarter, more scalable approach is needed. Welcome to Skyscraper Technique 2.0 — the modern, data-driven upgrade that powers high-quality backlinks at scale. In …

Skyscraper Technique 2.0: Backlinks that Scale Read More »

Search Engine Optimization (SEO) is no longer the wild west of the web — but when it comes to link building, the line between ethical and unethical tactics can still get blurry. As Google evolves, so must our strategies. At Backlinkgen.com, we believe that link building should be strategic, sustainable, and most importantly — ethical. …

White Hat vs Black Hat SEO: Link Building Ethics Read More »