Why CRM + Marketing Integration Matters Before naming tools, let’s be clear on why integrating marketing with your CRM is essential: As I’ve done this across many clients—schools, colleges, SaaS—the CRMs that integrate deeply with marketing tools make the biggest difference in efficiency and ROI. Key Features to Look for in a CRM for Marketing …
One of the biggest mistakes I see in digital marketing is treating all audiences the same. Whether you’re selling a SaaS product, running campaigns for schools, or promoting college admissions, not every customer—or student—thinks, behaves, or converts in the same way. That’s where audience segmentation comes in. Over my 15+ years of experience, managing SEO …
How to do Audience Segmentation for Smarter Targeting Read More »
When I first started in digital marketing over 15 years ago, most decisions were based on intuition and limited analytics. Fast forward to today, and the landscape looks completely different. We live in a world where every click, scroll, and conversion leaves a digital footprint. For me, managing SEO and social media for a CRM …
How to Use Data to Refine Your Digital Marketing Strategy Read More »
As someone who has managed SEO and paid campaigns for a CRM SaaS company, 20 schools, and 5 colleges, I can confidently say this: Google Analytics 4 (GA4) is not just an upgrade — it’s a complete shift in how we measure digital marketing performance. The way people interact with websites and apps has changed …
Google Analytics 4: What Every Marketer Must Know Read More »
We keep doing our research to help businesses in creating high quality backlinks. Here’s a list of easy-to-access, high-authority websites where you can get dofollow backlinks (often free or low-effort). Some might require account creation or profile setup, but no coding or special permissions: 🔗 Top Easy Sources for Dofollow Backlinks (With Domain Ratings/Authority & …
10 easiest high authority websites to get dofollow backlinks Read More »
The original Skyscraper Technique changed the way SEOs approached link building — transforming content into link magnets by outdoing top-performing pieces. But as search algorithms evolve and content competition grows globally, a smarter, more scalable approach is needed. Welcome to Skyscraper Technique 2.0 — the modern, data-driven upgrade that powers high-quality backlinks at scale. In …
Search Engine Optimization (SEO) is no longer the wild west of the web — but when it comes to link building, the line between ethical and unethical tactics can still get blurry. As Google evolves, so must our strategies. At Backlinkgen.com, we believe that link building should be strategic, sustainable, and most importantly — ethical. …
White Hat vs Black Hat SEO: Link Building Ethics Read More »
Yes, backlinks are still an important factor for SEO (Search Engine Optimization) as of my last update in January 2024. Backlinks are links from one website to another, and search engines like Google use them as a signal of a website’s authority and relevance. Here’s why backlinks are important for SEO: However, it’s important to …
Here are some SEO Tips that will help you in getting better ranking in search results in 2022. Use Long Tail Keywords If you try to search for a broad keyword that pops up millions of times on Google, you will find it hard to compete with larger, more authoritative websites with a wealth of …
Search Engine Optimization or SEO relies heavily on link building. Websites with better backlinks have more chances of getting search engine ranking for relevant keywords. What is Link Building Linkbuilding is the process of increasing the quantity and quality of the incoming links to your site in order to attract referral traffic, increase domain authority …
