What are Performance Max Campaigns A Complete Guide

What are Performance Max Campaigns: A Complete Guide

By Amit T – Senior Digital Marketing Specialist with 15+ Years of Experience If you’ve been running Google Ads for a while, you’ve probably noticed the increasing automation features in the platform. One of Google’s most talked-about ad products right now is Performance Max Campaigns (PMax). As someone who has worked on PPC and digital …

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How to Set Up Your First Programmatic Ad Campaign (Step-by-Step Guide)

How to Set Up Your First Programmatic Ad Campaign (Step-by-Step Guide)

By Amit – Digital Marketing Consultant, Managing SEO & Social Media for a CRM SaaS Company, 20 Schools, and 5 Colleges If you’ve been running traditional display or search ads, programmatic advertising might feel like a big leap. But once you understand how it works, you’ll realize it’s not just the future — it’s the …

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Retargeting Strategies That Actually Bring Users Back

Retargeting Strategies That Actually Bring Users Back

Shared By Amit T, Senior Digital Strategist (15+ Years, 50+ Websites Scaled) After optimizing $18K in ad spend across IT consulting firms and e-commerce brands, I’ve proven you don’t need massive budgets to master retargeting. Here’s how I turn abandoned users into loyal customers: ❌ Why 92% of Retargeting Fails (The Brutal Truth) Mistake: Blasting …

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AB Testing in Paid Campaigns Cutting Through the Noise with $18K in Lessons

A/B Testing in Paid Campaigns: Cutting Through the Noise with $18K in Lessons

By Amit, Senior Growth Strategist (15+ Years, 50K+ Tests Analyzed) After running over 5,000 A/B tests across $18K+ in ad spend for IT consultancies, e-commerce brands, and SaaS companies, Our Team has witnessed a brutal reality: “Most A/B tests are theater. They measure noise, not growth.” In 2025, with AI-driven platforms and privacy constraints, traditional …

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PPC Mistakes That Drain Your Budget (And How to Fix Them)

PPC Mistakes That Drain Your Budget (And How to Fix Them)

By Amit – Digital Marketing Consultant, 15+ Years of Experience Running Google Ads or Meta Ads can feel like magic—until your budget vanishes and leads don’t show up. I’ve seen businesses pour lakhs into PPC with little to show for it. As someone managing campaigns for a CRM SaaS company, 20 schools, and 5 colleges, …

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Google Ads vs. Meta Ads Where to Spend in 2025

Google Ads vs. Meta Ads: Where to Spend in 2025?

A 15-Year Veteran’s $4.2M Tested StrategyBy Amit Kumar Tyagi, Senior Digital Growth Strategist After allocating over $1.8M in ad spend for IT consultancies, e-commerce brands, and B2B SaaS, I’ve discovered a brutal truth: “The wrong platform doesn’t just waste budget—it starves your growth engine.” In 2025, privacy laws and AI-driven auctions have rewritten the rules. …

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How to Create Scroll-Stopping Visuals for Social Media

How to Create Scroll-Stopping Visuals for Social Media

By Amit – Digital Marketing & Visual Strategy Expert In today’s digital landscape, people scroll fast — very fast. According to Meta, the average mobile user spends 1.7 seconds on a piece of content before moving on. If your post doesn’t grab attention immediately, it’s invisible. That’s why visuals matter more than ever. As someone …

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Organic vs Paid Social Media Marketing Where to Invest Your Budget

Organic vs Paid Social Media Marketing: Where to Invest Your Budget

By Amit – SEO & Social Media Strategist for SaaS & Educational Brands Social media is no longer just about staying connected — it’s a full-blown marketing engine. But with organic reach declining and paid ads offering instant gratification, the real question brands face in 2025 is:Where should we put our money — organic or …

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Social Media Marketing Cross-Promotion Tips Across Facebook, X, and Threads

Social Media Marketing Cross-Promotion Tips Across Facebook, X, and Threads

By Amit – SEO & Social Media Strategist for SaaS and Education Brands Managing social media today isn’t about being everywhere — it’s about being smart everywhere. As someone handling accounts for a CRM SaaS product, 20 schools, and 5 colleges, I’ve learned that cross-platform consistency matters more than copy-pasting content. Each platform — Facebook, …

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How to Use Social Listening to Improve Your Strategy

How to Use Social Listening to Improve Your Strategy

By Amit – SEO & Social Media Strategist for SaaS, Schools & Colleges In today’s hyper-connected world, social media is not just about posting content—it’s about listening. And if you’re not actively practicing social listening, you’re missing out on powerful insights that can completely reshape your digital marketing strategy. As someone managing SEO and social …

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Top 20 Guest Posting Platforms for Backlinks

Top 20 Guest Posting Platforms for Quality Backlinks

If you are looking for best Guest Posting Platforms to get backlinks, Here are the top 20 guest blogging websites in mid-2025, selected for their Domain Rating (DR), organic traffic, editorial standards, and niche relevance. These sites offer high-impact backlinks and audience exposure across key industries: 🥈 Niche Authority Sites 🚀 High-Traffic Opportunities 💡 Key …

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24 Types of Websites to Get Quality Backlinks From

24 Types of Websites to Get Quality Backlinks From

— By Amit, Senior Digital Marketing Strategist, Backlinkgen When it comes to SEO, backlinks are still one of the strongest ranking factors in Google’s algorithm. But not all backlinks are created equal. As a digital marketer with over 15 years of experience, I’ve seen how link quality, diversity, and relevance can make or break a …

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TikTok Marketing Strategy for Serious Brands

TikTok Marketing Strategy for Serious Brands

By Amit – Senior Digital Marketing Specialist | Web Strategist | Backlinkgen.com When most people hear “TikTok,” they think dance challenges, viral memes, and Gen Z humor. But after 15+ years in digital marketing—building websites and growth strategies for brands like Kanity and Bestbattery—I can confidently say: TikTok is no longer optional for serious brands. …

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Social Proof Leveraging Testimonials and UGC for Growth

Social Proof: Leveraging Testimonials and UGC for Growth

By Amit – Senior Digital Marketing Specialist | Web Strategist | Content Speacialist at Backlinkgen.com Over the past 15+ years in digital marketing, I’ve built and optimized more than 50 websites—from beauty brands to B2B sites. And if there’s one growth lever that consistently works across industries and platforms, it’s this: 👉 Social Proof. Whether …

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Top 10 genuine social bookmarking sites for Quality Backlinks

Top 10 genuine social bookmarking sites for Quality Backlinks

Here are 10 genuine social bookmarking sites where you can post your content once and earn a dofollow or high-quality backlink. These are widely used for SEO and content promotion: Site Domain Authority Type of Link Notes Reddit.com 96 Nofollow (Some Subreddits allow dofollow) Share in relevant niche subreddits Mix.com 79 Nofollow Great for article-style …

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