Every year, search data offers a powerful lens into global behavior. In 2025, that lens became sharper than ever. When Google revealed the top searches of the year, it didn’t just highlight popular keywords—it exposed collective priorities, fears, ambitions, and curiosities across continents. From artificial intelligence breakthroughs to global elections, climate anxiety to personal finance …
Search engine optimization has always lived in a delicate balance. On one side, there is the need to help search engines understand what a page is about. On the other, there is the responsibility to create content that feels natural, useful, and genuinely written for humans. Somewhere between those two goals lies a line—and crossing …
When Does SEO Turn Into Keyword Stuffing Understanding the Optimization Threshold Read More »
INTRODUCTION Running international Google Ads campaigns in 2026 is no longer just about translating keywords, increasing budgets, or copying domestic strategies into foreign markets. Global advertising has evolved into a complex matrix of audience signals, privacy rules, platform automation, creative localisation, and buying behaviour that varies dramatically from country to country. The exciting part?Global targeting …
12 Google Ads Settings To Check When Running International PPC Campaigns for 2026 Read More »
A Human-First Framework for SEO, AI Search & Future Ranking Signals PART 1: Why Google Rewards Human-Focused Content — And Why 2026 Is a Turning Point For years, content creators, SEO professionals, and publishers believed that Google rewarded “optimized content” — pages engineered through keywords, backlinks, schema markup, and technical refinement. And while those signals …
How to Make Content That Gets Rewarded by Google Ranking Systems in 2026 Read More »
From cost-per-click to cost-per-belief — the new north star metric for advertising performance PART 1: The Creative Revolution — Why First-Party Intelligence Is Replacing Old Rules By Amit | Backlinkgen.com — Global Digital Marketing Consulting For nearly two decades, digital advertising has been dominated by one ideology: collect as many clicks, impressions, conversions, and behavioural …
A Powerful Framework for Tracking Awareness, Recall & Consideration Introduction – Why Brand Measurement Matters More Than Ever By Amit | Backlinkgen.com – Global Digital Marketing Consulting In 2026, brands are facing one of the biggest marketing challenges of the decade: audiences are consuming more content than ever before, yet remembering less. Traditional brand metrics—like …
What Is YouTube Brand Lift/Brand Pulse Report & How to Measure Full Brand Impact with It Read More »
By Amit | Backlinkgen.com – Global Digital Marketing Consulting Below is a long-form, 2000-word article written in Amit’s expert voice for Backlinkgen.com (Global Digital Marketing Consulting), with a slightly varied SEO title and strong global relevance. How to Effectively Use Paid Search & Social Ads to Promote Events Globally By Amit | Backlinkgen.com – Global …
How to Effectively Use Paid Search & Social Ads to Promote Events Globally Read More »
Introduction: PPC Infogen – What Performance Marketers Must Track This Week In the fast-evolving world of performance marketing, staying updated is no longer optional—it’s a competitive advantage. Every week, platforms like Google, YouTube, and LinkedIn roll out updates that subtly (and sometimes dramatically) change how ads are tracked, optimized, and scaled. Miss these updates, and …
PPC Infogen: Google Data Manager API & New YouTube Shorts Features Explained for 2025-26 Read More »
The age of chasing links and clicks is over. The game has irrevocably changed, and the victors in 2026 won’t be those who lament the loss of the old Google, but those who master the new reality of AI-driven discovery. My career has taught me that sustainable success isn’t about exploiting loopholes; it’s about building …
How to Rank your website on 1st Position in Search Engines in 2026 AI Era Read More »
By Amit, Senior Digital Marketing Specialist & Web Development Strategist Introduction: The End of the Thumbnail Guessing Game For over 15 years, YouTube creators—from solo vloggers to global media houses—have been locked in a high-stakes, frustratingly opaque battle: the quest for the perfect title and thumbnail. We’ve all been there. You spend days producing a …
YouTube’s A/B Testing Revolution: From Guesswork to Data-Driven Dominance Read More »
Introduction If you’ve ever wrestled with complex filters, date comparisons, and custom segments inside Google Search Console to generate that perfect performance report — you know it can be tedious. What if you could skip all those clicks and simply type what you need? That’s exactly what Google is rolling out now with an experimental …
Google Search Console’s New AI Configurator: What It Means for SEOs & Marketers Read More »
Written in Amit’s voice Introduction: Why Predictive Content Marketing Matters More Than Ever If there’s one truth every marketer is facing right now, it’s this: content marketing is no longer just about creating high-quality content—it’s about creating content that performs in the future. We’re entering a world where AI search, zero-click experiences, multimodal results, predictive …
The Smart Way to Predict Which Content Will Succeed in 2026 Read More »
By Amit, Senior Digital Marketing Specialist & Web Development Strategist Executive Summary: The End of the Click-Through Era The digital marketing landscape is undergoing its most profound transformation since the dawn of the search engine. Google’s recent global test on mobile—seamlessly connecting AI Overviews directly to AI Mode on the search results page—isn’t just another …
Google’s New Mobile Search Test Connects AI Overviews to AI Mode Read More »
The search world is shifting faster than ever, and 2026 has already delivered one of the biggest updates we’ve seen in years: ChatGPT now supports Shopping Search. For marketers, SEOs, and brands, this is not just another feature rollout—it’s a complete reshaping of how users discover products, how they evaluate trust, and how AI systems …
From Product Discovery to Citations: How ChatGPT Is Reshaping SEO in 2026 Read More »
Introduction The SEO landscape is changing faster than ever as AI search, SGE-style summaries, and conversational results become the new normal. Traditional keyword-first content workflows are no longer enough. As someone who manages SEO for SaaS companies, schools, and colleges, I’ve seen firsthand how AI-driven search is forcing marketers to rethink everything—from content planning to …
How to Redesign Your SEO Content Workflow for the AI Search Era Read More »
