Over the last two years, alongside running client marketing programs, I’ve spent a genuinely significant chunk of my time getting hands-on with large language models directly — not just using ChatGPT the way most marketers do, but actually understanding how these systems retrieve, weight, and reproduce information. I built that foundation formally through AI and …
I’ve spent a good part of the last several months doing something most marketers haven’t gotten around to yet: actually reading the primary research on how AI platforms decide which brands to mention. Not the LinkedIn hot-take version of it, the actual studies — the ones with sample sizes, methodologies, and citation-tracking data across ChatGPT, …
The AI Search Land Grab: Why 2026 Is the Narrow Window to Own a Topic Before It’s Gone Read More »
Hi, I’m Amit Tyagi, and I’m writing this one for the Backlinkgen.com audience because it sits right at the intersection of what we do here — building the third-party authority signals that search engines and AI models actually trust — and the question every one of our clients has started asking in the last few …
Introduction Hi, I’m Amit Tyagi. Over the last 18+ years I’ve built and run digital marketing programs for state government initiatives and for a US-based IT firm, and if there’s one thing that has stayed constant across two decades of SEO, SEM, PPC, and web development, it’s this: the channel that wins attention keeps changing, …
GEO vs SEO in 2026: Where Should Businesses Really Invest Their Marketing Budget? Read More »
By Amit Tyagi, Senior Digital Marketing Specialist & Web Development Strategist, BacklinkGen A client asked me a few weeks ago, “How do we show up when someone asks ChatGPT to recommend a product like ours?” It’s become one of the most common questions I get right now, right alongside “why did our organic traffic dip …
By Amit Tyagi, Senior Digital Marketing Specialist & Web Development Strategist, BacklinkGen Over the past year, I’ve had the same conversation with a dozen different CMOs and founders. It usually starts with, “Our traffic looks fine, but something feels off.” When we dig into the data, the pattern is almost always the same — a …
By Amit, SEO Strategist & AI Search Consultant, Backlinkgen Introduction Hi, I’m Amit. I’ve spent years in the trenches of search engine optimization — running technical audits, building content strategies, and watching Google’s algorithm evolve through countless updates. But nothing in the last decade has shifted the search landscape as dramatically as the rise of …
Introduction Artificial Intelligence has transformed how people search, discover, and interact with websites. Instead of relying solely on traditional search engines like Google or Bing, millions of users now ask questions directly in AI assistants such as ChatGPT, Gemini, Claude, and Perplexity. These platforms often recommend websites, summarize information, and provide direct links to authoritative …
How to Measure AI Referral Traffic from ChatGPT, Gemini, Claude and Perplexity in GA4 Read More »
Hello, I’m Amit. Over the last few years, I’ve helped businesses recover from Google algorithm updates, Core Updates, Helpful Content changes, and now the biggest disruption yet—Google AI Overviews. If you’ve noticed a sudden drop in organic traffic despite maintaining good rankings, you’re certainly not alone. Google AI Overviews have fundamentally changed how people search. …
Hello, I’m Amit, and if there is one thing every website owner, SEO professional, blogger, and digital marketer should pay close attention to in 2026, it is Google’s June 2026 Spam Update. Google continues to improve the quality of search results by aggressively targeting websites that manipulate rankings through deceptive or low-quality practices. Unlike broad …
Hello, I’m Amit. Artificial Intelligence has fundamentally changed how users search, discover, and consume information online. Traditional search engine optimization is no longer limited to ranking on Google’s blue links. Today, AI-powered search engines such as Google AI Overviews, ChatGPT Search, Perplexity AI, Claude, Gemini, and Microsoft’s Copilot are reshaping customer journeys by delivering direct …
The digital advertising landscape is evolving faster than ever, and one of the biggest transformations happening right now is the emergence of Agentic Commerce. Traditional online shopping relied on users manually searching for products, comparing options, and making purchasing decisions. Today, AI-powered agents are beginning to perform many of these tasks on behalf of consumers. …
What Is Agentic Commerce? The New Rules of Google Ads in the Age of AI Shopping Read More »
Artificial Intelligence has fundamentally changed how people discover brands, products, services, and information online. Instead of clicking through multiple search results, users are increasingly relying on AI-powered platforms such as ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and Copilot to receive direct answers. As a result, a new digital visibility challenge has emerged: why do …
Why AI-chatbot Mentions Some Brands but Ignores Others: 27 Ranking Signals Explained Read More »
Artificial Intelligence search is changing how websites receive traffic, visibility, and authority online. In 2026, ranking on Google alone is no longer enough because platforms like ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot are influencing how users discover brands, businesses, and information. When AI tools generate answers, they often pull insights, facts, definitions, statistics, and …
100 Trusted Websites ChatGPT Frequently Uses for Citations and AI References in 2026 Read More »
The world of SEO has changed dramatically in 2026. Traditional Google rankings are no longer the only source of traffic and visibility for businesses. Today, AI-powered platforms like OpenAI ChatGPT, Google Gemini, and Perplexity AI Perplexity are becoming the primary discovery tools for millions of users worldwide. Instead of browsing through ten blue links, users …
How to Get Your Website Cited by ChatGPT in 2026: Complete AI SEO Blueprint Read More »
