How AI Browsers (Comet) and Agentic Search Are Revolutionizing Digital Marketing in 2026
Executive Summary: The digital marketing landscape of 2026 is being transformed by AI-driven agentic search and AI-native browsers like Perplexity’s Comet. These technologies empower AI agents to interpret intent, browse the web, synthesize information, and even execute tasks – shifting the traditional SEO/SEM model to a brand-centric, “zero-click” paradigm. As IBM (2025) notes, tools like Comet can book restaurants or draft …
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